About
Francesco Federico
Global CMO at S&P Global. Author of The Agentic CMO. A practitioner who builds marketing organisations capable of orchestrating human and artificial intelligence at enterprise scale.
Background
The operating system of growth
Career arc
Each role added a layer. Each organisation posed a different question. The answer — always — was the same: marketing is not a department. It is an operating system.S&P Global — Global CMO
Orchestrating marketing transformation across one of the world's foremost financial intelligence organisations. Building hybrid intelligence systems that combine human strategists with agentic AI at enterprise scale.
JLL — Regional Marketing Leadership
Commercial real estate demanded patience, precision, and the ability to translate complex services into clear market positioning across multiple geographies.
Acer — Marketing Director
Technology marketing at speed. Consumer electronics taught the discipline of launch cadence, competitive positioning, and brand building under relentless pressure.
Vodafone — Marketing Manager
Telecommunications is where I learned that scale is not a strategy — it is a consequence of strategy. Speed of execution separates the relevant from the forgotten.
Education & credentials
Theory sharpens instinct. The best practitioners never stop being students — they simply become more selective about their teachers.
- 1
Juris Doctor (JD)
Legal training teaches argument construction, evidence evaluation, and the discipline of precision. Every word matters. Every claim requires support.
- 2
FCIM — Fellow of the Chartered Institute of Marketing
The highest professional distinction in marketing. Recognition that practice and theory are not competing traditions — they are complementary disciplines.
- 3
Executive Education
Harvard Business School, IMD Business School, IE Business School, INSEAD. Four programmes, four perspectives, one consistent lesson: the best frameworks are invisible in execution.
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