The Agentic CMO
I orchestrate human and artificial intelligence as a unified force — building marketing organisations where bounded autonomy replaces bottleneck hierarchies, and hybrid intelligence drives measurable transformation.
About
The Milanese Futurist
Where strategy meets execution
I have spent two decades proving that marketing is not a cost centre — it is the operating system of growth. Every organisation I have led has been rebuilt around this principle.Global CMO at S&P Global
Leading marketing transformation across one of the world's foremost financial intelligence organisations — where data meets decision-making at scale.
Career spanning continents and categories
Vodafone, Acer, JLL — each role sharpened a distinct edge. Telecommunications taught speed. Technology demanded precision. Real estate required patience. The combination is rare.
Built on rigorous foundations
JD, FCIM. Executive education at Harvard Business School, IMD, IE Business School, and INSEAD. Theory without practice is philosophy. Practice without theory is guesswork.
Newsletter
Chronicles of Change
102+ issues and counting. A fortnightly dispatch covering agentic AI adoption, organisational transformation, and marketing strategy for C-suite leaders who build rather than observe.
Agentic AI in practice
Not theory. Not predictions. Real deployment patterns from inside a Fortune 500 marketing operation — what works, what fails, and why.
Organisational architecture
How to restructure marketing teams for hybrid intelligence. The bounded autonomy framework that replaces approval chains with engineered trust.
Strategic provocation
Each issue carries one idea designed to challenge comfortable consensus. Comfortable consensus is where competitive advantage goes to die.
Practitioner perspective
Written from the desk of a sitting Global CMO — not a consultant, not an analyst, not a commentator. Someone with quarterly targets and board presentations.
Book
The Agentic CMO
The definitive guide to hybrid intelligence in marketing
Every chapter draws from real deployments, real failures, and real results. This is not a book about what might happen. It is a manual for what is happening now.Second edition — June 2026
Completely rewritten to reflect eighteen months of rapid evolution in agentic AI, organisational design, and the redefinition of marketing leadership.
The bounded autonomy framework
A practical operating model for marketing leaders deploying AI agents alongside human teams — with clear guardrails, measurable outcomes, and engineered accountability.
From orchestration to transformation
The book maps the journey from first AI deployment to full organisational redesign. No jargon. No hype. Just the architecture that works.
Speaking & Advisory
Keynotes that shift perspective
Available for keynote addresses, executive workshops, and advisory engagements. Each session is built from practitioner experience — not recycled conference material.
The Agentic CMO
How marketing leadership transforms when AI agents operate with bounded autonomy alongside human strategists. The operating model, not the aspiration.
Hybrid intelligence at scale
Building organisations where human creativity and artificial precision are not competing forces but a unified system of intelligence.
Transformation without theatre
Why most transformation programmes fail — and the architectural principles that distinguish meaningful change from expensive distraction.
Advisory engagements
Working directly with C-suite leaders on marketing operating model design, agentic AI deployment strategy, and organisational restructuring.
Let's build what comes next.
Whether you are rethinking your marketing operating model, deploying agentic AI, or preparing your organisation for hybrid intelligence — the conversation starts here.